Ideas & Insights

THE SWORN
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On accountability, habits, psychology, and keeping your word.

PsychologyJanuary 15, 2025·6 min read

Why Financial Stakes Make Habits Actually Stick

Willpower is overrated. Loss aversion is the most powerful motivational force in human psychology — here's how to use it.

PsychologyJanuary 22, 2025·8 min read

Loss Aversion: The Psychology Behind Why Sworn Works

Humans feel the pain of losing $25 twice as strongly as the pleasure of gaining $25. Sworn is built entirely on this principle.

HabitsFebruary 1, 2025·7 min read

How to Build Habits That Actually Last (The Hard Truth)

Most habit advice is soft. Here's the unfiltered truth about why habits fail and the one thing that actually works.

AccountabilityFebruary 10, 2025·5 min read

Accountability Partner vs. Accountability App: Which Works Better?

An accountability partner can make excuses for you. A $50 charge can't. We compare the two approaches honestly.

FitnessFebruary 18, 2025·6 min read

The No-Excuse Workout Commitment System

How to use financial stakes to make missing a workout genuinely painful — and why that's the most effective fitness tool you've never tried.